How Does It Work - Arieb Azhar

Is Folk Music Dying In Pakistan? Ft. Arieb Azhar Join us in this captivating episode with Arieb Azhar, the talented Pakistani singer-songwriter renowned for his distinctive fusion of traditional and contemporary music. His music has captivated audiences, and in this episode, he shares his thoughts on the dying art of traditional music and the role of Coke Studio in preserving and promoting it. Arieb Azhar discusses the challenges that traditional musicians face in the modern music industry, including financial difficulties and marginalization. He highlights the importance of traditional music as a cultural legacy and emphasizes the need for greater recognition and support for traditional musicians through mainstream media. In this episode, Arieb Azhar also shares his perspective on the potential of Coke Studio platforms in reviving traditional music and bringing it to a broader audience. He calls on the music industry to prioritize the preservation and promotion of traditional music and encourages society to value and respect this rich cultural heritage. Join us for this inspiring and thought-provoking conversation, as we delve into the significance of traditional music and the critical role it plays in preserving our cultural legacy.